Working in the public relations field is actually a big responsibility as you will be the joining factor between the organization and the public. Excellent communication skills, along with strategic planning, can make you an effective PR in any field. A background in journalism, advertising, or marketing is the factor you need to build a public relations career. Let’s now analyze some of the promising careers in this field.

• COPYWRITER
• MARKET RESEARCHER
• PR SPECIALIST
• PUBLIC RELATIONS OFFICER
• ADVERTISING MANAGER
• FREELANCER

So let’s now look into each of these career opportunities in detail:-

COPYWRITER

Specific Skills

Copywriting is not as simple as it sounds because you need to have mastery over the language; its grammar, spelling, punctuations, etc. Research your topics and conduct interviews if necessary. Always be open to criticism, accept it, and improve yourself. Innovation and creation must be your defining qualities.

Qualifications

A bachelor’s degree in any field related to advertising and media is the preferable educational background any employees look for while hiring a copywriter. Gain experience in the field as it is very much important.

Positions Available

• Content writer
• Technical content writer
• Freelance copywriter
• Creative content writer
• Executive copywriter

MARKET RESEARCHER

Specific Skills

A market researcher must know the market properly and should have the ability to collect, analyze, interpret, and present the result to the organization or clients. It is a work that needs high communication and critical thinking so adapt to it. Be accurate and organized. You should be interested in observing behavioral patterns and psychology to deal with the different clients you will work with.

Qualifications

A bachelor’s degree in business administration or marketing can land you a job as a market researcher. Advanced education in your specific field of interest will be an added advantage.

Salary

An average salary of a market researcher in India is 3.4 LPA.

PR SPECIALIST

Specific Skills

To be a PR specialist, first and foremost, you need to have excellent interpersonal and communication skills. Planning strategies, branding, and campaigning will be your important duties so develop skills related to that. Then organizational skills, time management skills, analytical skills, and so on.

Qualifications

Masters in journalism, public relations, or media studies can land you a job as a PR specialist. But a few years of experience in the related field is a must.

Positions Available

• Media coordinator
• Events coordinator
• Communications advisor
• Media officers
• Brand manager
• Campaign manager

Job Outlook

Employment opportunities for PR specialists are projected to grow 7% over the next decade.

Salary

A public relations specialist’s average salary in India is 2.9 LPA during an early career and can increase more than 4.7 LPA.

PUBLIC RELATIONS OFFICER

Specific Skills

Just like a PR specialist, you need to have excellent interpersonal as well as communication skills. Take initiatives, be creative and innovative. You should be aware of the different media agendas and should be able to plan effectively and to create strategies. Good IT skills are also necessary.

Qualifications

Graduation in any stream, but most preferably mass media or journalism and communication, will enable you to pursue post-graduation in public relations. There are diploma courses and certifications in PR too.

Positions Available

• Brand manager
• Public affairs consultant
• Marketing manager
• Media coordinator
• Events coordinator
• Communications advisor
• Media officers

Job Outlook

Employment opportunities for PR officers are projected to grow 7% over the next decade.

Salary

Starting from 2.8 LPA as a starter, a PR officer can earn more than 4.9 LPA.

ADVERTISING MANAGER

Specific Skills

Creativity is key. Along with that, excellent communication, decision-making skills, analytical skills, and technical skills are needed. General knowledge about computer technology like word processing, database, spreadsheet, etc., is required. Work on time management skills too.

Qualifications

A bachelor’s degree in advertising, journalism, marketing, or any related field is necessary. You can then pursue a master’s in any of the areas mentioned above and do specified courses according to your preferences.

FREELANCER

Specific Skills

Along with strong writing skills, the ability to market is a must. You should be able to create crisp and clean content without grammatical errors, with proper punctuations, and so on. Conduct researches and studies on various topics according to your job profile and overall be flexible. Be aware of the technology and keep your integrity and ethics in your works.

Qualifications

To be a freelancer, you need no formal education, but it’s always encouraged to have specific skills and education related to the field. A background in journalism or public relations and a combined set of skills can make you a professional freelancer.

Positions Available

• Copywriters
• Video editors
• Social video marketer
• Content marketer