Digital Marketing
Digital Marketing refers to the leveraging of different digital platforms to promote and market
products and services. In other words, the type of marketing that is done online can be termed as
Digital Marketing. There are different digital marketing variations, like ranking high on search
results, promotional emails, ads on Facebook pages, promotional posts by Instagram influencers,
text messages on the phone, etc.
Marketing is mostly about finding your audience and connecting with them. Nowadays, people
are spending more and more time over the internet, and hence, it can be an excellent place to find
your audience and grow your business. Digital Marketing can play a vital role in increasing
brand awareness and remain competitive.
Scope
In recent times, companies and brands worldwide are directing their time, resources, and money
towards digital marketing. Due to this reason, digital marketing is growing at a rapid pace. This
trend can also be seen in job listings as four out of every ten marketing jobs now require the
candidate to have some kind of knowledge and understanding of digital marketing. A study
shows that, between 2018-18, posts related to SEO have seen a spike of 43 percent, and jobs in
content marketing have risen by 33 percent.
Another point to be noted is the demand and supply of qualified digital marketers. A study
suggests that in the year 2017, the need for skilled digital marketers was 56 percent, while the
number of such professionals was only 24 percent. It was also reported by more than half of the
businesses complained that they have a hard time finding skilled digital marketing professionals.
Considering all the factors mentioned above and combined with the exponential growth of the
number of people using digital platforms, it is safe to say that there are more than ample
opportunities for professionals with expertise in digital marketing. Such professionals have a
bright future ahead.
Job profiles
Digital Marketing is a diverse field, and details regarding some of the most sought-after job
profiles in digital marketing are mentioned below:
SEO Specialist – SEO stands for search engine optimization and deals with the constant updating
of the website. The website can appear in the top slots in search engine results to increase traffic
to their website. Good SEO is tough to achieve because it takes a lot of time, persistent efforts,
and skills to rank higher in search results. Search engines like Google and Bing keep changing
their search algorithms regularly, and SEO experts need to keep themselves updated with these
changes. Furthermore, these factors make SEO jobs some of the highest paid in digital
marketing.
PPC Specialist – PPC or pay-per-click refers to the advertisement model on the internet.
Advertisers display their advertisement on different web pages and pay when someone clicks on
those ads. Just like SEO, it is also a tool that can be used to increase traffic to the website; the
difference here is you have to pay for visits. To succeed in PPC, professionals require strong
skills in analytics and campaign management.
Social Media Marketing Specialist – The number of people using social is increasing rapidly and
is expected to surpass 3 billion marks by 2021. Brands and businesses all over the world are
acknowledging this fact and hire experts in social media marketing. Social media marketing
specialists are required to grow the social media presence, increase the reach, and drive sales for
the organization using different social media channels.
Digital Marketing Specialist – If you do not wish to pursue a specialization like SEO, PPC, etc.,
you can continue to be a digital marketing specialist. Digital Marketing Specialist is responsible
for supervising a team and generate new leads. For achieving success in this field, professionals
are required to be well versed with different analytic and marketing tools. They have in-depth
knowledge and understanding of various digital marketing areas.
Top countries
Internet usage worldwide is not uniform, and hence, the demand for digital marketing
professionals is also not uniform. Countries with high numbers of internet users have a high
demand for skilled digital marketing professionals.
Following is a list of top countries for digital marketing professionals:
United States of America
United Arab Emirates
Canada
India
Philippines
Ireland
Top companies
The top digital marketing companies are:
SEO Brand
WebFX
Uppers
One Egg Digital
The bigger boat
Ignite Visibility
Silverback Strategies
Salary
In India, qualified digital marketing professionals can expect a salary of INR 300,000-600,000
per annum at the initial stage. Professionals with proper work experience can quickly get a salary
of over INR 1,000,000 per annum.
In the United States, skilled digital marketers can fetch a salary of $50,000-65,000 per annum,
and those with work experience of more than four years can bring a salary of over $100,000 per
annum.